Mrs Patricia Onyinyechi Onyechere

OnyechereMrs Patricia Onyinyechi Onyechere

Assistant Lecturer

E-mail: patricia.onyechere@futo.edu.ng

 

PROFILE

Mrs Onyechere Patricia O. is an Assistant Lecturer in the Department of Management Technology (MGT), School of Management Technology (SMAT). She holds a B.Sc. in Marketing and two Masters Degree in Marketing and Financial Management. She is a young, Intelligent scholar who has a strong drive for productivity and excellence. She is a member of the National Institute of Marketing of Nigeria (NIMN). Her research interest is in Marketing Management and Entrepreneurship.

 


EDUCATION/ACADEMIC QUALIFICATIONS

  • In view   –   Imo State University, Owerri, Imo State   –   PhD. Marketing
  • 2015   –    Federal University of Technology, Owerri, Imo State   –   M.Sc. Financial Management Technology
  • 2014   –    Imo State University, Owerri, Imo State   –   M.Sc. Marketing
  • 2003   –   Imo State University, Owerri, Imo State   –   B.Sc. Marketing

WORK EXPERIENCE

  • 2015   –   Federal University of Technology Owerri

Post:  Assistant Lecturer

  • 2009  –   Federal University of Technology Owerri

Post:  Graduate Assistant

  • 2005-2006   –   CENTSIBLE CYBERCAFE

Post: Manager

Teaching and Professional Experience

Taught Macro Economics and Marketing Management.

Research Interests

My research interest is focused on Marketing Management. This directs organizations on how to make use of the company’s resources to increase their customer base, improve customer’s opinions of their company’s products and services and also increase the customer’s perceived values. It also addresses issues that concern marketing mix viz a viz products, price, promotional strategies and place (distribution) so as to gain a competitive advantage.

Publications/Research Works

  • Akpan, P.L. Enemuo, U.C, Onyechere, P.O. and Muoneme, P.C. (2017). Strategic Environmental Scanning as a Tool for Reviving Performance in a Recessed Economy; Empirical Evidence from Food and Beverage Sub Sector. A paper presented at the Department of Business Administration 2017 International Conference.
  • Emerole, I and, Onyechere, P.O,(2017). Employee Commitment and Knowledge Sharing in Federal Medical Centre, Owerri. A paper accepted for publication 2017 FUTO Journals E33R.
  • Azugama, M and Onyechere, P.O (2016). The Marketing and Managerial Implications of Cashless Economy in Nigeria. Durkheim International Journal of Sociology and Development Studies in Collaboration with Imo State University 1(1).

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